Selfridges, Birmingham, UK - City architecture

The Selfridges building is one of Birmingham's most distinctive landmarks and is one of the City's most photographed buildings. It was completed in 2003. 


The Selfridges building


B5 4BP

View site map HERE

Photography by Daniel Sturley


Architect: Future Systems

Contractor: Laing O'Rourke


In brief

Selfridges is a great example of modern build and architecture.It was completed in 2003 at a cost of £60 million and was designed by architects, Future Systems and has had a significant influence on contemporary build across many cities worldwide. The exterior is created from 15,000 anodized aluminum discs.

In recent years, many of these discs have gone missing, and you might see men abseiling down the side of the building to clean or replace them. But as of 2021, all of the discs will be taken down and replaced behind scaffolding for the first time in 18 years.


Dogtooth Flower by Osman Yousefzada

During 2020 and 2021 all of the discs will be taken down and replaced, while scaffolding goes up with a pink hoarding artwork called the 'Dogtooth Flower' designed by Osman Yousefzada.

Pink SelfridgesPink Selfridges from Park Street (December 2020). Photography by Elliott Brown



Pink SelfridgesPink Selfridges from Park Street (April 2021). Photography by Elliott Brown


Gallery of Selfridges photography from our community contributors

March 2013 - Elliott Brown


December 2019 Daniel Sturley


December 2019 Daniel Sturley


June 2019 - Barry Whitehead


March 2013 - Elliott Brown


March 2019 - Karl Newton


January 2019 - James March


December 2018 - Barry Whitehead


November 2018 - Jay Mason-Burns

October 2018 - Chris Fletcher


October 2018 - Mac McCreery


August 2018 - Jay Mason-Burns


July 2018 - Tammie Naughton

July 2018 - Barry Whitehead


March 2018 - Tammie Naughton


March 2018 - Chris Fletcher


January 2018 - Damien Walmsley


Project dates

01 Feb 2018 - On-going


Photography, Shopping, Modern Architecture


Your Place Your Space

Jonathan Bostock

0121 410 5520